I have just spent a fantastic few days with the sales team at Porsche Centre West London. The mission was to create sales/marketing imagery for their website.
An area in the prep centre was put aside for me to shoot in. Mark, (my Debbie McGee for the project) was assigned to me for shuffling the cars into position between shots. The brief was to shoot a collection of images of each car for the sales website. These to include 4-5 ’hero’ profile shots of the car from various angles. These ‘hero’ shots are sent off by the sales team to be cut out and the Porsche backdrop added. In addition to these will be a set of interior and exterior detail shots from each car.
Exterior Details…
So many different wheels and finishes, diamond cut, silver, black, gloss, matte…. Red brake callipers, white callipers…. Even the headlights aren’t just headlights!!
Interior Details…
It was really enjoyable pulling out the different levels of interior detailing. The different models had all kinds of lovely extras added to the build spec. The attention to detail running through some of the 911s was amazing….. I just need 6 numbers on a Saturday and I might just treat myself!!
Behind the scenes…
This car has a sunroof…. ok, well what better way to show that than by taking a photo through it….
It was a good challenge finding ways to capture the detail of the colour changeable cabin ambient comfort lighting. I know from my own car that it’s much less visible in daytime compared to the dark of night driving.
I had a great time…. I hope the photos do their job for you and create lots of sales enquires. Thank you Mark for all your help…. see you all next time!
