Porsche Sales Website

February 09, 2024
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I have just spent a fantastic few days with the sales team at Porsche Centre West London. The mission was to create images for use on their Porsche sales website and marketing. 

An area in the prep centre was put aside for me to shoot in. Mark, (my Debbie McGee for the project) was assigned to me for shuffling the cars into position between shots. The brief was to shoot a collection of images of each car for the sales website. These to include 4-5 ’hero’ profile shots of the car from various angles. These ‘hero’ shots are sent off by the sales team to be cut out and the Porsche backdrop added. Completing the image gallery for each car would be a set of interior and exterior detail shots.

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Original Hero shot – before the Porsche DVI Team background post-production
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Website Ready after post-production background by the Porsche DVI Team

Interior and Exterior Details…

It was really enjoyable pulling out the different levels of interior detailing. The different models had all kinds of lovely extras added to the build spec. The attention to detail running through some of the 911s was amazing….. I just need 6 numbers on a Saturday and I might just treat myself!!

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Some cars had amazing interior spec options…
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Cabin lights and seat interior green details
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Centre Console Details – Automotive Photography
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Porsche badge wheel hub detail
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Beautiful tan leather interior – Automotive Photography
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Brushed metal door speakers
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Carbon Fibre Seats
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Carbon Fibre and Suede Leather Steering Wheel

Behind the scenes…

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A great way to show off if a car has a sunroof – is to shoot through it
Shot at arms reach with Nikon D850 on LiveView so I can see the centre console, remote triggering the PixaPro CITI600s.
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Centre Console overhead view – Automotive Photography

It was a good challenge finding ways to capture the detail of the colour changeable cabin ambient comfort lighting. In my own car, I know that it’s much less visible in daytime compared to the dark of night driving.

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Under exposing on a long several seconds shutter timing did the trick to bring out the cabin lights
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Ambient Comfort Pack – brought out with slow exposure camera settings
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Ambient Comfort Pack – brought out with slow exposure camera settings

I had a great time…. I hope the photos do their job for you and create lots of sales enquires from the Porsche sales website. Thank you Mark for all your help…. see you all next time!

By Skelly

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